Shopify Design & Development
Accelerating customer acquisition and expanding the existing reach of a premier tea brand.
CLIENT: HOUSE OF LASHES
FOCUS: ECOMMERCE / SHOPIFY
It’s Teatime. eCommerce that showcases a brand meant to inspire while driving conversions with paid search.
Magic Hour Tea products are unlike any other. Repeat customers are brand loyalists and recurring sales drive the business. For accelerated growth the brand needed to focus on brand awareness and significant improvements to initial customer acquisition. Performance on ad channels had waivered and reporting was inaccurate including the double counting of conversions, with very dated practices missing key campaign types and features.
Website improvements were made through conversion rate optimization and content structure improvements including menu navigation and page speed optimization. Expansive UI/UX design improvements were made for landing pages dedicated to product education that support product use claims. Through competitive analysis and extensive multiple campaign type builds, the ad spend was responsibly scaled which improved overall return on ad spend and conversion rates. Ad management includes test, display, ad extensions, custom audience creation, retargeting dynamic search and YouTube Ads just to name a few.
The Magic Hour experience is built around key objectives, improving product education through connective brand culture, enriching product discovery and intuitive user journeys.
Empowering Customer Growth
Paid media successes include 440% increased efficiency and 575% increased paid search conversion rate. Channels managed by Texas Brain are the most efficient and profit producing digital strategies for the business to date.