Bioscience Web Development & Digital Marketing
Showcasing a sustainable leader
in biotechnology, with a custom
development, strategy and
interactive UI/UX design.
SHOPIFY DESIGN & DEVELOPMENT & BRAND STRATEGY
Bridging the brand from eCommerce to retail experiences.
STRATEGY & MESSAGING
The business came to Texas Brain during initial product research and development, in need of a full brand strategy and go to market product launch. This included product naming, package design, brand identity and strategy and messaging, creative art direction, eCommerce website design and development, and digital marketing services. This included SEO and email marketing.
Our journey began by taking a deep dive in the competitive landscape of CBD and providing a comprehensive competitive marketing analysis and consumer insight research which guided the brand strategy positioning focused on segmented target audiences. Scope of the project work included everything from brand naming, art direction and creative, as well as Shopify development, and ongoing digital marketing campaign management. The result, a product launch with successful distribution and brand acquisition.
The team conducted an industry competitive analysis and created a site map and structure for the website that was comprehensive, to encompass product specifications, education, news, information about the corporation, and an interactive sustainability calculator to offer formulators a visual simulation of their savings associated to the use of the product.
This created an immersive digital experience for sustainability product developers, corporate marketing teams, and personal care brand creators.
Social media content strategies and LinkedIn paid ad management, allowed our team to reach new audiences and continue to drive visibility to the brand through new outlets, assisting the business development efforts. Ongoing maintenance and support is also provided to the team with graphic design, brand strategy, paid ad management, and website maintenance and support. The projects won multiple ADDY awards in two categories.
This biotechnology innovation is at the forefront of sustainable development for personal care brands.
Comprehensive Brand strategy and custom UI/UX design
The visual art direction was centered on building on the existing brand identity, by combining science-driven content with the sustainable and natural elements of photography, hand-drawn illustration, and natural elements.