Shopify Ecommerce Website
Seamless online experience for consumers and hair care professionals.
CLIENT: UNITE HAIR CARE
CLIENT: ECOMMERCE / SHOPIFY WEBSITE
Bridging the brand from eCommerce to retail experiences.
STRATEGY & MESSAGING
The business came to Texas Brain during initial product research and development, in need of a full brand strategy and go to market product launch. This included product naming, package design, brand identity and strategy and messaging, creative art direction, eCommerce website design and development, and digital marketing services. This included SEO and email marketing.
Our journey began by taking a deep dive in the competitive landscape of CBD and providing a comprehensive competitive marketing analysis and consumer insight research which guided the brand strategy positioning focused on segmented target audiences. Scope of the project work included everything from brand naming, art direction and creative, as well as Shopify development, and ongoing digital marketing campaign management. The result, a product launch with successful distribution and brand acquisition.
Products that are cruelty free and high performing, deserved a platform built with structural integrity made for conversion.
Brand enhancements built for growth optimization
The site was search and conversion rate optimized for target audiences and resulted in a 125% increase in traffic and conversion.