Shopify Ecommerce Brand
Seamless online experience for consumers and hair care professionals.
CLIENT: HOUSE OF LASHES
FOCUS: ECOMMERCE / SHOPIFY
WEBSITE: WWW.HOUSEOFLASHES.COM
Bridging the brand from eCommerce to retail experiences.
Services
DIRECTION
DIRECTION
DESIGN
DEVELOPMENT
CAMPAIGNS
The Challenge
The business came to Texas Brain during initial product research and development, in need of a full brand strategy and go to market product launch. This included product naming, package design, brand identity and strategy and messaging, creative art direction, eCommerce website design and development, and digital marketing services. This included SEO and email marketing.
The Approach
Our journey began by taking a deep dive in the competitive landscape of CBD and providing a comprehensive competitive marketing analysis and consumer insight research which guided the brand strategy positioning focused on segmented target audiences. Scope of the project work included everything from brand naming, art direction and creative, as well as Shopify development, and ongoing digital marketing campaign management. The result, a product launch with successful distribution and brand acquisition.Â
An eCommerce redesign to enhance brand experience and progress product education.
Bridging the brand from eCommerce to retail experiences.
As part of its brand evolution, the House of Lashes eCommerce transformation provides a shopping and learning experience unlike any other industry stakeholder. The customer journey and experience combine culture with product education to inspire new and loyal enthusiasts.
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Texas Brain is a pleasure to work with. They are proactive, helpful, organized and extremely strategic. We have a small internal team so having them become a part of our team, seamlessly, has made things easy.
- Cutting-Edge Hair Care
- Cutting-Edge Hair Care